Month in progress, 1 to 25 September 2026
25 of 30 days reportedSeptember’s audience is the
most senior yet.
21,209 impressions and 487 engagements in just 25 days, at a pace second only to August. 242 net new followers have already been added, keeping the account on course for a sixth consecutive month of growth. Half the audience now sits at CXO, VP, Director, Partner or Owner level, and the international footprint keeps widening.
September at a glance, 25 days in
A partial month, and still the story is clear.
These figures cover 1 to 25 September, so they are a month-to-date read rather than a final result. Even at 25 days the direction is unambiguous: the daily pace sits second only to August, the audience is the most senior of the programme so far, and follower growth has continued without interruption.
0
Impressions
848 per day across 25 days, a full-month pace near 25,500
0
Members reached
Unique people, month to date
0
Social engagements
A 2.30% engagement rate, month to date
0
Total followers
242 net added in 25 days, 9.7 per day
50%
Senior leadership audience
Half of the September audience sits at CXO, VP, Director, Partner or Owner level, up from 42% in August and 41% in July.
848
Impressions per day
September's daily pace sits above every month except August. Held across 30 days it projects to roughly 25,500 impressions.
9.7
New followers per day
242 net new followers in 25 days. A sixth consecutive month of follower growth is already banked at the 25-day mark.
27%
Enterprise employers
Over a quarter of the audience works at firms with more than 10,000 employees, where shared-savings contracts move at scale.
Who is watching in September
Half the audience now holds senior leadership titles.
CXO, VP, Director, Partner and Owner roles together make up 50% of the September audience, up from 42% in August and 41% in July. South African areas have slipped below 30% of attributed reach for the second month running while Houston, Toronto, Milwaukee, New York and three Australian areas all hold places in the top locations. The audience is moving towards exactly where Energy Drive sells.
Seniority
- Senior26%
- Director16%
- VP14%
- CXO12%
- Partner4%
- Owner4%
Named accounts in the audience
- Rockwell AutomationAutomation5%
- Schneider ElectricEnergy management2%
- ABBAutomation1%
- SasolHeavy industry1%
- ArcelorMittalSteelPresent
- Mondi GroupPulp and paperPresent
- Constantia FlexiblesPackagingPresent
- Nucor CorporationSteelPresent
- EskomUtilityPresent
Enterprise reach
27%
of the audience works at firms with more than 10,000 employees. Accounts of that size are where shared-savings contracts compound.
Video
703
views on the single September video, 2h 34m of watch time at a 13s average and 11 profile views. A second read on the format.
| Area | Region | August | Change | September |
|---|---|---|---|---|
| Johannesburg | South Africa | 14% | 14% | |
| Durban | South Africa | 12% | 12% | |
| London | United Kingdom | 5% | 5% | |
| Cape Town | South Africa | 3% | 3% | |
| Greater Houston | United States | – | ↑ +2% | 2% |
| Greater Toronto | Canada | 1% | 1% | |
| Greater Milwaukee | United States | 1% | 1% | |
| New York City | United States | 1% | 1% | |
| Sydney | Australia | – | ↑ +1% | 1% |
| Melbourne | Australia | – | ↑ +1% | 1% |
| Perth | Australia | – | ↑ +1% | 1% |
| Pretoria | South Africa | 1% | 1% |
New in September’s top locations: Greater Houston, Sydney, Melbourne, Perth. South African areas fell from 30% in August to under 30%. Percentages are LinkedIn’s attributed share and do not sum to 100.
Source: LinkedIn audience demographics, 1 to 25 September 2026, compared against the August reporting period.
What worked in September
Five posts carry the month, and the shape is familiar.
The strongest September posts range from 1,351 to 2,695 impressions, led by the comfort zone post on the 16th. The pattern that carried July and August carried again here: a first-person decision with commercial consequences, told plainly. One of the five is a video, which gave the clipped-format strategy its second data point.
2,695
Impressions
68
Engagements
The strongest post of the month on both reach and engagement. A first-person decision with a career on the line, which continues to be the format the audience rewards.
1,822
Impressions
54
Engagements
The month's video post: 703 views and 2h 34m of total watch time at a 13 second average, plus 11 profile views. Early evidence that clipped video belongs in the rotation.
2,030
Impressions
37
Engagements
An objection-led post that opens the month. Answering the durability question before a buyer asks it is exactly the groundwork the outreach programme needs.
2,198
Impressions
29
Engagements
Lower engagement count but a senior comment thread. Posts that admit a commercial misstep consistently pull decision makers rather than passive reactions.
1,351
Impressions
44
Engagements
A strong engagement-to-reach ratio. Announcing third-party conviction in the business gives the outreach team a current, credible hook.
The top of the month
Every strong September post opens on a first-person decision with money or career at stake, told plainly in the first line.
The lower exports
The weaker posts share a different shape: announcement-led openings with the personal stake missing from the first screen.
The takeaway
Format, not topic, is driving the September spread, and format is a controllable variable going into October.
Source: LinkedIn post analytics exports, 1 to 25 September 2026. The five posts with the strongest performance of the month are shown.
October and beyond
The attention engine is built. October points it at the pipeline.
01
Weekly posts written against buying objections
The objection-led format produced the most senior comment threads again in September. From October those posts align week by week with the outreach messaging, so the profile answers the questions buyers are being asked.
02
The clipped video library moves from test to rotation
Two months of video data, 703 views and 2h 34m of watch time in September alone, justify giving the clipped internal onboarding material a regular slot rather than an occasional one.
03
Outreach onto a warm, named account list
Rockwell, Schneider, ABB, Sasol, ArcelorMittal, Mondi, Constantia Flexibles, Nucor and Eskom people all read the content. The outreach programme, built jointly with the Energy Drive team, works a stringent ICP and messaging process against exactly these accounts, weighted towards the United States and Europe.
04
The full September read in October
September is reported at 25 days. At the current pace the closing figures land near 25,500 impressions, which would make two of the programme's three biggest months back to back.
The programme to date, 29 April to 25 September 2026